Enquirer Consulting Group

Nexigen Buyer Map

Mike Bausano | Nexigen | October 2026

As of 12 Oct 2026

Nexigen runs managed IT, cybersecurity and cloud for businesses in Kentucky and the tri-state area, from Newport and Cincinnati, with plans that run from small companies to enterprises.

This page sorts the organizations worth going after by type and size, and shows who usually signs off at each. Counts cover the whole country, so the firms within reach of Cincinnati, Dayton, Columbus and northern Kentucky are a share of each row.

Where your buyers sit

Six groups your own industry pages already speak to. Your site pitches one plan at small companies and two at mid-size businesses, so the middle size columns are where most of the fit sits.

Group	Organizations in the US	Under 20 staff	20 to 99	100 to 499	500 or more
Metal parts makers and machine shops	about 49,000	about 36,000	about 10,000	about 2,300	about 810
Wholesale distributors	about 280,000	about 240,000	about 31,000	about 7,700	about 3,300
Construction firms and trade contractors	about 780,000	about 720,000	about 55,000	about 7,300	about 1,300
Banks, lenders, investment firms and insurers	about 240,000	about 230,000	about 11,000	about 3,900	about 1,800
Medical and dental practices, clinics, labs and home health	about 500,000	about 460,000	about 39,000	about 7,500	about 2,400
Law firms	about 170,000	about 160,000	about 6,900	about 1,100	about 270

US firm counts by industry code, banded deliberately.

Who usually signs off, by size

The size columns above, read as buying rooms.

Size	Who signs	Who shapes the choice
Under 20 staff	The owner or president	An office manager, or the staff member who became the IT person by default
20 to 99 staff	The owner or CEO, often with the CFO or controller	An operations manager, and whoever runs IT day to day
A few hundred staff	The CFO or COO	An IT manager or director, who often wants help with the heavy lift rather than a replacement
The largest firms	The CIO or IT director, with the head of security on security work	Risk and compliance, and the audit committee on security

What starts the conversation in each group

The usual trigger, and the person who feels it first.

Group	What usually starts it	Who feels it first
Metal parts makers and machine shops	Downtime on the shop floor, a ransomware scare, or a defense customer asking for proof of cybersecurity controls	Owner, plant manager, controller
Wholesale distributors	Order and warehouse systems that cannot go down, and new sites to connect	Operations lead, CFO
Construction firms and trade contractors	Crews, devices and job sites spread across a region, all needing to stay connected	Owner, controller, operations manager
Banks, lenders, investment firms and insurers	Exams and audits that ask for written security controls and tested recovery	Compliance officer, CFO, COO
Medical and dental practices, clinics, labs and home health	HIPAA risk assessments, and patient records that have to stay up	Practice administrator, managing physician
Law firms	Client confidentiality, email security, and attorneys working from anywhere	Managing partner, firm administrator

Where to start

Mid-size firms with no security team

Your site has a plan built for companies without a full-time cybersecurity department, with round-the-clock security monitoring. The medical, finance and defense supply groups above feel that gap first, because an auditor or a customer asks for proof. Lead with the compliance question they already have to answer.

Firms that already have one or two IT people

Your co-managed offer works alongside an internal team rather than replacing it. In the mid-size columns the IT manager shapes the choice, so the first conversation is with them about the heavy lift, and the CFO signs once the IT manager is on side.

Multi-location businesses across Kentucky and Ohio

Your site names multi-location businesses as a group you serve, and your network services cover the links between sites. Distributors, lenders with branches and practices with several offices fit here, and the natural opener is the next site they plan to open.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Ben Beattie, ben@enquirerconsulting.com.